Sasa gives journalists
sweet taste of sugar industry

Cedric Mboyisa

Journalists from Johannesburg, Cape Town, Grahamstown and Durban learnt more about the sugar industry on 28-29 November 2018 during an annual media tour organised and hosted by the South African Sugar Association (SASA).

The SASA delegation was led by SASA Vice-Chairperson Lindiwe “Lee” Hlubi, SASA Executive Director Trix Trikam and SASA External Affairs Director Portia Mpofu. On the first day (28 November), Trikam gave the Members of the Fourth Estate (from media outlets such as ENCA, Health24, Landbou Weekbald, Vuma FM, Ilanga News and 1KZN TV) an insightful overview of the industry and also briefed on national markets including issues of exports and imports.

Top: SASA Executive Director Trix Trikam giving journos insight into the sugar industry.

Middle (Right): Celebrity Chef Jenny Morris mesmerising journos, SASA staff and Management with her cooking skills.

Bottom: Journos being shown how sugarcane is planted.

SASA Nutrition Manager Priya Seetal delivered an information address on sugar and health. South African Sugarcane Research Institute Knowledge Manager Michelle Binedell took journos on the tour of the world-class research facility. Celebrity Chef Jenny Morris wowed journalists with her cooking prowess when she explained why sugar is added to food. She produced a mouth-watering beef salad and dessert.

The last day saw journalists visit the Sezela Mill, located near the sea on the South Coast, where they were schooled in the process of making sugar from cane.