Cedric Mboyisa rod

Senior journalists from Johannesburg, Cape Town, East London, Mbombela and Durban had the sweet taste of the sugar industry during the annual media tour on 1-2 November 2017.

A total of 18 journalists took part in this year’s two-day tour. The South African Sugar Association (SASA) delegation was led by Executive Director Trix Trikam who gave an overview of the industry on the first day at SASA Offices in Mount Edgecombe. Commercial Director Judith Wilson unpacked the issue of the insufficient sugar import tariff and the ramifications (for the industry) thereof. Land Reform Manager Khetha Nzimande presented on the achievements and challenges regarding land reform in the industry. Nutrition Manager Priya Seetal shed some light on sugar and health. The South African Sugarcane Research Institute Research Manager Derek Watt briefed the members of the Fourth Estate on the genetically modified (GM) sugarcane which is being considered by the industry, with Indonesia and Brazil the only countries having officially gone the GM cane route.

Journalists learning more about the industry during the SASA media tour.

After presentations it was off to Zimbali Resort for a cooking demonstration by celebrity chef Jenny Morris who explained why sugar was added to food and a part of healthy diet. The following day saw journalists visit a sugarcane farm to learn about the art of cane growing, which only happens in two provinces – KwaZulu-Natal and Mpumalanga. From a farm all roads led to a mill where sugarcane is converted into (brown) sugar. The scribes also had an opportunity to be shown how alcohol is made from sugarcane.

The 18 journalists were from True Love , Isolezwe lesiXhosa, Daily Sun, Eyewitness News (Radio 702), Power FM, SABC Radio News, ENCA , ANN7, The New Age, Daily Dispatch, Sunday Sun , Engineering News , African Times , Independent Media , Voice of the Cape FM,  shwane University of Technology (TUT) FM and Dizindaba Media . One journalist was a freelancer from Gauteng.

Cedric Mboyisa

Cedric is the Communications & Media Manager, External Affairs, South African Sugar Association.