MESSAGE FROM THE

EXECUTIVE DIRECTOR

Trix Trikam  
Executive Director  
South African Sugar Association


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Having recently undergone our annual Broad-Based Black Economic Empowerment (B-BBEE) status verification, the first under the revised generic B-BBEE codes, I was struck by the overarching priority that SASA shares with this legislation: enterprise development.



In the revision of the B-BBEE codes, the dti has considerably increased the requirement for established South African businesses to support the development of both new and existing enterprises. In this way, the B-BBEE legislation engages the entire business community in the important task of promoting the development of an inclusive and thriving economy with a strong small and medium enterprise (SME) sector.


This national transformation imperative finds a perfect parallel in the role that SASA plays in the South African sugar industry. A close examination of our organisation will show that SASA’s every endeavour serves an enterprise development objective.


The enterprises that we support range from the emerging to the corporate, with a large number of SME farming businesses and a growing number of co-operatives in between. SASA delivers support to these enterprises at critical points along the business cycle from incubation to income, support that at a high level spans the entire industry value-chain.    


From the time a SASA extension specialist engages with a new farmer and assists in the agronomic appraisal of land for cane estimate purposes, to the time the raw sugar produced from the farmer’s cane is despatched by sea to the industry’s international markets, SASA provides dedicated support on a cost recovery basis. With the express mission of providing specialist services that support the profitability, global competitiveness and sustainability of the sugar industry, enterprise development is at the heart of our every effort.


Supporting the relationship between our industry’s members and its varied stakeholders is an important part of this enterprise development service to growers and millers, with communication vehicles such as the South African Sugar Journal playing a key role in delivering on this objective. For this reason I would like to commend the SASA team responsible for this rebirth of the Journal and know that readers will join me in looking forward to many further editions in this new format.





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