The South African Sugar Association (SASA) held a fruitful and successful media networking session with some of the country’s senior journalists to discuss the pressing Dollar Based Reference Price (DBRP) issue.
The media engagement took place at Pestana Kruger Lodge on 28-29 June 2018. The primary objective of the media engagement was to explain the sugar imports crisis occasioned by an insufficient and ineffective tariff, a situation which has led to an avalanche of imports. Editors and senior journalists from City Press, Sowetan, ENCA, Mail & Guardian, Farmer’s Weekly, Landbou Weekbald, AfroVoice, Mpumalanga News and Mirror attended the event. There was one seasoned veteran who is one of South Africa’s highly regarded retired editors.
SASA Executive Director Trix Trikam and SASA Commercial Director Judith Wilson briefed the Members of the Fourth Estate and unpacked the industry’s oral presentations to ITAC Commissioners on 26 June 2018 calling for an increase in the dollar based reference price (from $566 to $856). Also forming part of the SASA delegation were External Affairs Director Portia Mpofu, Natural Resources Manager Dr Marilyn Govender, External Affairs Divisional Secretary Solani Mkhize and Communications and Media Manager Cedric Mboyisa.